In recent news, Roblox CEO Dave Baszucki made headlines with a controversial statement: “If you don’t like our platform, don’t let your kids use it.” (BBC News) This bold claim has ignited a broader conversation about online safety, e-safety, and the responsibility of both platform creators and parents when it comes to safeguarding children on the internet. Mumsnet, a popular parenting forum, has countered this by pointing out that it is often not practical for parents to have complete control over their children’s online activities. So, what’s the real answer to keeping children safe online, especially in a world that thrives on open internet access and user-generated content?
The Internet: An Unregulated World
The nature of the internet itself plays a significant role in the ongoing debate. The very essence of the internet is that it allows anyone to publish content without the need for prior approval. This makes the internet a vibrant, dynamic space where ideas and opinions can be freely exchanged. It also makes the internet a difficult place for parents and educators to monitor, filter, and control.
While we wouldn’t want to live in a world where all content is pre-approved by governments or corporations—leading to a restricted, one-sided view of information—this lack of regulation can also expose children to inappropriate or harmful content. The open nature of the internet means there is no central governing body overseeing what goes online, creating a challenge for anyone trying to filter content effectively. If content moderation were left to a government or institution, it could restrict access to diverse opinions and lead to an internet that looks more like a regulated, digital magazine (think Ceefax) than the decentralized, open platform we know today.

E-Safety in a Hyper-Connected World
As digital tools and devices become more ingrained in our daily lives, ensuring e-safety has become more challenging. Gone are the days when internet access was limited to a PC with a dial-up modem. Back then, parents could easily control internet access by simply unplugging the modem or landline. But in the modern world, children use laptops, tablets, and smartphones, which have become a far more mobile and difficult-to-regulate presence in their lives. With smartphones in particular, children can access the internet from almost anywhere, making it much harder for parents to enforce controls on what they can see or do online.
The Role of Filtering and Parental Controls
In response to the increasing concerns about online content, many parents turn to internet filtering software and parental control tools. But even with the best software available, filtering is often a “catch-up game.” When children visit websites or play games like Roblox, new content can appear that hasn’t been vetted or filtered yet. Even with the most sophisticated filtering systems, harmful content may slip through the cracks, especially when it comes to user-generated platforms like Roblox.
The solution isn’t just about relying on these software tools. Instead, parents must consider a combination of technical and educational strategies to keep children safe online. It’s also important to remember that filters can only go so far. They may block explicit content, but they can’t protect children from every form of risk they may encounter on the internet.
A Practical Approach: Using Technology to Help Safeguard Kids
One solution some parents are turning to is the use of routers with built-in filtering options. We designed a solution recently with a TP-Link router to split the Wi-Fi network into two distinct routes can help filter content that children are exposed to. By routing children’s devices through a filter such as Cloudflare’s No Malware or Adult Content filter (like 1.1.1.1 for Families), parents can block much of the harmful content that might otherwise be accessible. This method is a cost-effective solution for households, but it’s important to note that it only works within the home and doesn’t offer protection for mobile devices when they leave the house. Our IT Support services look at this in some depth where there is a risk.
Even with the best technology in place, the reality is that no solution is foolproof. Filters need constant updates to keep up with new content and threats. Plus, these solutions only address a small part of the larger problem: mobile devices. Once children leave the home, they can bypass the home-based filters and access content that parents may not be aware of.
Mobile Devices: The Unseen Challenge of E-Safety
One of the biggest challenges to managing children’s internet safety is mobile devices. Kids often use smartphones and tablets to access games, social media, and websites, and they take these devices with them everywhere. A phone or tablet can quickly become a gateway to unrestricted access to the internet—one that parents have less control over.
Even if parents use tools like Apple’s and Google’s parental controls to limit app usage, these controls are still imperfect. A phone can be a tool for monitoring and control when it’s in the hands of parents, but once a child has their own device, the potential for circumventing these controls becomes greater. A child can easily save up enough money to purchase a low-cost phone, like an Android device, and use it without any restrictions or oversight.

The Limits of Parental Control and Responsibility
At the end of the day, the role of parents is to strike a balance between allowing their children the freedom to explore and ensuring their safety online. While it is essential to use technology to protect children, parents can’t solely rely on filters or parental controls to keep them safe. As much as we wish we could, we can’t always shield our children from everything online. The internet is a vast, open world, and it’s unrealistic to expect that every piece of harmful content will be blocked before it reaches children’s eyes.
Roblox’s CEO’s comment highlights an important truth: no platform, no matter how much effort is put into safeguarding, can completely guarantee a 100% safe experience. And, as Mumsnet and other parenting organizations have pointed out, it’s not always realistic for parents to have full control over their children’s internet use.
Educating Children on Safety
Perhaps the most effective strategy for keeping children safe online is education. Teaching children how to recognize harmful content, understand the risks of sharing personal information, and be aware of online predators is key to helping them navigate the internet safely. While technology can act as a barrier to protect them from immediate dangers, it’s education that empowers children to make smart, informed choices when they encounter risky situations online. You didn’t stop your children going out when there were mean people in world – you restricted the times they did and educated them. Time to do the same thing online.
Parents should regularly have conversations with their children about their online activities, ask about the games they play, and set clear rules for acceptable internet behavior. In addition, teaching children how to use privacy settings, report inappropriate content, and block users can give them the tools to protect themselves from harm.
The Bottom Line: A Balanced Approach to Safety
Ultimately, a balanced approach to e-safety involves both technological solutions and educational efforts. While platforms like Roblox have a responsibility to protect children, it’s unrealistic to expect them to be the sole line of defence. Parents & Teachers must be proactive in educating their children about the potential risks and empower them to make safe decisions when navigating the digital world. Using technology to filter content, setting boundaries around device usage, and fostering open communication about online behaviour are all essential components of keeping children safe in an increasingly digital world. As the internet continues to evolve, so too must our strategies for ensuring children’s safety.
We do have a great deal of experience in running Mobile Device Management across lots of devices in both adult and children environments, so if there’s anything we can help with, get in touch today.



