Levenes Solicitors, a trusted firm of Personal Injury Solicitors with offices in both Birmingham and London, approached us with a clear vision for their website. Their aim? To modernize their online presence, create a more user-friendly experience, and provide their team with the tools to easily manage and update content on their own. They also wanted to cater to a global audience by offering a multilingual platform. But there was a bigger challenge at hand: Levenes was operating two separate websites, levenes.co.uk and levenes.uk, which was creating confusion for their visitors and complicating their digital strategy. Our goal was to consolidate these sites, create a responsive, user-friendly design, and set up a framework that would allow for the addition of multiple languages.
Let’s dive into how we transformed Levenes’ digital footprint and the process we followed to deliver a fresh, modern, and scalable website.
Understanding Levenes’ Needs: A Collaborative Approach
From our very first meeting with the team at Levenes, it was clear that they were seeking more than just a website redesign. They were looking for a complete digital overhaul that would streamline their online presence, enhance user experience, and simplify content management. Additionally, they wanted to address their international audience’s needs, particularly with the multilingual capabilities of the site.
We started by carefully analyzing the existing websites. The dual presence of levenes.co.uk and levenes.uk was confusing customers and creating unnecessary complications. Our task was to integrate the two websites into one unified platform that would not only serve their UK audience but also cater to international users who speak different languages. The website needed to be easy to maintain, so the team at Levenes could keep their content up-to-date without needing external help.
Key Goals: Multilingual Functionality and Self-Management
One of the most important goals was to design a site that could be easily updated by the Levenes team. They already had some experience using WordPress, so we recommended using this content management system (CMS) for its ease of use and flexibility. WordPress would allow the Levenes team to manage their own content and have full control over how the website was updated in the future.
Additionally, the multilingual functionality was crucial. Levenes was expanding its reach and wanted to make sure that their website could accommodate users from different linguistic backgrounds. They envisioned separate sites tailored to specific languages, with content customized to resonate with each language’s audience. After exploring various options, we decided to create multiple micro-sites, each designed specifically for a particular language. This approach allowed us to deliver tailored content while ensuring the technical performance and consistency of the site across different languages.
Smooth Transition: Hosting Migration and Temporary Solutions
Before we even began designing the new site, we needed to address the hosting situation. Levenes was using a third-party hosting provider that was coming up for renewal, and they didn’t want to commit to another year of service with them. To avoid unnecessary costs, we took immediate action by migrating their existing sites away from the old hosting provider and providing temporary hosting while the new site was being developed.
This migration process was seamless, ensuring that the team at Levenes didn’t experience any downtime or disruptions. This also gave them the peace of mind that they weren’t locked into an annual hosting contract while the new, improved site was being built.
Design Process: Fresh, Modern, and User-Centered
Once the technical groundwork was in place, we shifted focus to the visual design of the site. Levenes wanted something modern, fresh, and visually appealing but still aligned with their established corporate brand. The key was balancing innovation with professionalism to create a design that would resonate with their audience while maintaining the firm’s credibility. Our design process began with the creation of wireframes—basic layouts that served as blueprints for the website. These wireframes allowed Levenes to see how the content would be organized and how the site would function. They gave the team a sense of the user journey and allowed us to iterate on the structure before diving into the actual design phase.
The End Product: A Modern, Scalable, and Self-Managed Website
After weeks of collaboration, design iterations, and development work, Levenes’ new website was ready to launch. The final product was a sleek, modern, and fully responsive website that aligned with their vision. The site was designed to look great across all devices, ensuring an optimal user experience on desktops, tablets, and smartphones.
Key features of the new website included:
- Multilingual Support: As requested, we built separate micro-sites for different languages, ensuring the content was relevant and localized for each language group. These sites were optimized for both desktop and mobile devices, providing a seamless experience for users, regardless of where they were accessing the site from.
- Self-Management: The WordPress CMS we implemented allows the Levenes team to easily update content, including adding blog posts, updating legal services, and modifying case studies. This self-management capability empowers them to keep the site current without relying on a developer.
- Responsive Design: The new site is fully responsive, meaning it automatically adapts to the size and resolution of any device, ensuring a smooth browsing experience across smartphones, tablets, and desktops.
- Unified Domain: By merging levenes.co.uk and levenes.uk, we eliminated confusion and streamlined the firm’s digital presence into a single, cohesive site. This consolidation made the website easier to manage and more accessible for their target audience.
Continued Expansion: New Languages and New Horizons
The success of the Levenes website didn’t stop with the initial launch. As their business expanded, so did their need for additional language support. In late 2024, we developed a Lithuanian version of the site to cater to their growing international audience. Each new language site has been carefully designed to ensure that the content is culturally relevant, accurate, and appealing to the target audience. These multilingual capabilities ensure that Levenes can continue to grow and serve clients across the globe, while maintaining a consistent, professional brand image.
The Future of Levenes Online
The new Levenes website has not only met but exceeded their expectations. With its modern design, multilingual capabilities, and ease of content management, Levenes now has a digital platform that is both scalable and sustainable. As their business continues to grow and expand into new markets, we are confident that the website will evolve with them, ensuring that they remain competitive in the digital space.
If you’d like to check out the new Levenes site for yourself, head over to www.levenes.co.uk. Whether you’re looking for expert legal advice, exploring personal injury claims, or simply curious about the firm, the new website provides a user-friendly, informative experience that is tailored to the needs of their clients. The team at Levenes is now empowered to manage their own content, expand into new languages, and continue to serve their clients with the same excellence they’ve become known for.
Conclusion
Revamping Levenes’ website was a comprehensive project that involved more than just a redesign—it was about rethinking how the firm could better serve its clients online. With a new, unified website, multilingual capabilities, and the ability to easily update content, Levenes now has a digital presence that matches their commitment to providing exceptional legal services.
